A hush permeated the crowd of more than 250 people gathered at the William Raveis Shelton Headquarters on September 16, 2009. Bill Raveis, blindfolded and smiling, reached into the large glass bowl and pulled out the names of four very happy real estate agents who are now $10,000 richer.
The occasion was the third and fourth drawing in the company’s statewide marketing campaign called Target-20K, a program Raveis conceived to stimulate cooperation among agents, and to increase property showings. In the program, agents who have listed and sold Target-20K houses become eligible to win $10,000. Drawings are held when 50 houses are sold.
Sales agents from 47 different participating real estate companies attended the champagne event.
In his remarks, Mr. Raveis confirmed that, to date, the company has closed properties totaling more than $79 million in 82 cities with the most expensive property at $1,150,000. Based on statistics accumulated since the start of the program, Target 20K homes sell faster than regular listings. Mr. Raveis stated that Target 20K houses have an average market time of 87 days compared to 101 days for regular listings.
The happy winners of the first drawing are listing agent, Ann Mirrione, of the William Real Estate Trumbull Office, and Ken Caserta of William Pitt Sotheby’s International Realty, who sold a Raveis Target 20K listing in Stratford to earn his place in the drawing.
The 2nd drawing produced both winners from William Raveis Real Estate with the listing associate being Adelaide Waring of the Norwalk Office and the selling associate, Carolene Mahnken of the Milford Office.