Chairman and CEO of William Raveis Real Estate, Bill Raveis, recently announced the redesign and update of the company’s world renowned website, raveis.com. The site, which receives 10 million annual visits and 1 billion annual hits, has been further optimized to facilitate an easier online home search experience and provide visibility of other data vital to homebuyers and sellers, such as mortgage rates and YouTube videos giving insight into the real estate market.
“90 percent of homebuyers begin to search for their future home online,” says Mr. Raveis. “The rethinking and redesign of raveis.com’s homepage is meant to foster an even simpler and enjoyable home search for site visitors. All the information they need to make an educated home-buying or selling decision is available at the click of a mouse.”
The homepage’s redesign showcases nine featured properties inlaid in the company’s trademark logo, a raveis blue crest and border. From the homepage, access raveis.com’s popular ‘Find a Home,’ featuring a flash powered map of the northeast to begin refining a home search. The left sidebar of the homepage also displays 2 widgets providing key buyer and seller information. The first is a Mortgage Rate Watch with real-time updates of current mortgage rates. The second features a 3-tabbed browser of latest headlines from the company blog, blog.raveis.com, a view of the William Raveis YouTube channel and a housing newsletter subscription tab.
Visitors are also now able to access detailed visual tours of nearly 25,000 listings on raveis.com.
In a society where information-gathering on the web has become second nature, raveis.com provides a cutting edge view into William Raveis’ key divisions and their role in serving clients. For example, The Exceptional Properties Division recently created a Global Marketing Program, an elegant and colorful digital e-zine of the company’s extensive marketing plans for luxury homes. To view the piece, available on raveis.com, please click here.
Raveis.com is also an information hub for William Raveis’ 3,000 agents. Along with the site redesign, the company’s agent education offerings have increased to over 300 classes per year. In addition, William Raveis recently launched the first free CRM, business management and marketing tool, Agent Dashboard, to assist agents in steering every aspect of their business with just a single logon identification.
The wholistic nature of raveis.com has earned the site high standing from leading real estate organizations such as Leading Real Estate Companies of the World. In 2009, LeadingRE introduced the WQC Award, recognizing excellence in website functionality, design and creativity. Raveis.com received this honor in 2009 and 2010.
“We believe raveis.com is one of the primary reasons we are a leading innovator in the real estate industry,” says Mr. Raveis. “Our affiliations with respected international real estate organizations, such as FIABCI, Leading Real Estate Companies of the World and LuxuryRealEstate have helped us develop an expansive international network, empowered by raveis.com. In addition, our robust E-Commerce Division receives 2,000 call center inquiries per month. We intend to keep delivering innovative ways to redefine the traditional real estate website.”
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