Aesop, the Greek fable writer, wrote: “No act of kindness, however small, is ever wasted.” This is so true in real estate!
In a world where experts make a living helping others start anew, it’s the little things that count… and are remembered. When all the T’s have been crossed and all the I’s dotted at the end of a real estate transaction, more than just a simple “thank you” or “congratulations” is often in order.From paperweights to personalized stationary to fruit baskets and much, much more, “closing gifts” – tokens of gratitude and good fortune – have become a tradition in the home buying and selling game. While by no means mandatory, these “housewarming gifts” not only can help a new homeowner or home seller start off his or her new life on a happy note, but also can signify the budding relationship between client and real estate agent that in many cases turns into a friendship and better yet for the agent… repeat business.
Whether it’s a specific bottle of wine for the wine collector client, a gift card to a home goods store for the client taking on a fixer-upper, or a gift certificate for dinner for a couple in desperate need of a night out, closing gifts can range in all shapes, sizes and prices. Even arranging for a home warranty during the home buying or selling process can help set a client’s mind at ease, often making it the best gift to be given.
Other unique gifts can be found with just a few clicks on the computer. For example:
perfectclosinggift.com – personalized cutting boards and coasters that can make any new home feel that way and can easily be used for a housewarming party
Bizboxinc.com – personalized moving boxes for clients to either de-clutter before a sale or pack up in anticipation of a sale; the boxes have the real estate agent’s name, business logo and contact information on them
Houseportraitsonline.com – agents can give their new homeowners or sellers a piece of art that reminds them of where they’ve come and/or where they’re going
Housenumbersonly.com – making each home unique with curb appeal in the form of specially designed house numbers
Other unique gifts include fruit bouquets like those from Edible Arrangements, or donating to a client’s favorite charity.
Closing gifts are just part of the real estate process nowadays, but they’re the last impression an agent has to give until the next deal, so if they’re going to do it… make it count!