How To Competitively Price Your Home

Most sellers have an emotional connection to their home and feel it deserves top dollar when sold. Everyone naturally wants to get the most money for his or her product.

Therefore I like to offer you some practical advice for establishing a fair, competitive and marketable sale price for a home:Square footage. Total square footage is an important consideration when establishing a home’s sale price, but this is usually just a starting point for buyers who will use it to narrow down the field, but make an actual purchase decision based on many other factors.

Location within community. Quiet cul-de sacs, golf or water frontage, lots that offer privacy are value add-ons that can justify a higher sale price over other homes in a community – or be leveraged as an advantage against competing listings.

Views… or lack thereof. Whether it is the ocean, a downtown skyline, the mountains, water or some other desirable landscape, buyers are willing to pay a premium for views and a home should be priced accordingly. Just be realistic – views that can only be seen from the second story bathroom window don’t count.

Upgrades and features. For a home to sell quickly and for the price desired, it must be “finished” with as many exterior and interior design upgrades as possible. Any functional or beautification enhancement to a home are key considerations in establishing a home’s true value, desirability and strategic sale price.

Community amenities. Secure communities or those with amenities such as a clubhouse, playground, swimming pool or fitness center are elements that raise a home’s price. When pricing a home without these benefits, know whether you are competing against other homes that do offer such value add-ons so that you can price your home as aggressively and competitively as possible.

Comparable sales. You no longer can price your home based on price per square footage of other home sales in your community which happened 3 or more months ago, as these do not offer a realistic portrayal of current market conditions and trends. Focus more on prices of just sold homes and active property listings to arrive at a competitive pricing strategy.

Professional appraisal. Want to sell the home quickly? Price it at or below the appraised value. Buyers are educated, they are shopping deals, and they will recognize your fair price and be more apt to pay it with less haggling.

Current mortgage conditions. Lenders now require higher credit scores and higher down payments, which can cash strap buyers holding out for the best deal possible. Savvy sellers will understand the mortgage industry’s impact on the buyer and will price accordingly or offer even seller financing in some cases.

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