Social Media: Where The Home Search Gets Real

Let’s face it; finding your dream home can be stressful. It’s always a good idea to get an opinion from someone who’s been there, done that – from providing feedback on a certain neighborhood to helping determine which firm will be best to represent you. Enter social media.

What used to be literal word of mouth referrals and opinions are now hitting the World Wide Web, and sites like Facebook and Twitter are giving homebuyers and sellers an edge.

“My goal is to provide value and keep the consumer informed,” says Supriya Anand, public relations and social media manager for William Raveis Real Estate. “This is probably one of the strongest reasons to use social media.

“We have found that providing relevant, useful information via social media to complement all the other online research buyers and sellers are inevitably doing these days, is an essential part of the real estate process.”

That information about homes on the market, statistics about neighborhood sales and links to town information for those new to a community can be easily shared with potentially hundreds of friends on a person’s Facebook page and Twitter. This allows friends to give feedback about what they’re friends are looking at, and even help give ideas regarding the buying and selling process if they have been in the same position before.

Have a house in mind you’re thinking of buying? You can post it on Facebook and share with a select group of friends. Want an honest opinion about the schools in a particular area? Post a note on Twitter and see the response you get; the Internet is a “no holds barred” arena.

The agents themselves can use the free marketing afforded by social media to send messages and information to their followers, which may in turn gain them new customers who turn into clients because they like what they see.

“Our agents have 24/7 access to social media marketing tools and tips,” Anand says. “As a result, William Raveis has some of the most technologically savvy Realtors you’ll find anywhere. Our agents strongly believe social media is a wonderful way to stay in touch and build relationships with their clients.

“This not only leads to numerous opportunities to work with more buyers and sellers, but helps our agents stand apart in the customer service process.”

How have you used social media to grow your business?

One thought on “Social Media: Where The Home Search Gets Real

  1. Bill Tierney

    I have had tremendous success with both using social media to stay top of mind with friends and acquaintances, as well as a way promote new listings, open houses, etc. Both ways generate positive SEO to help my buyers and seller achieve their respective goals.


Leave a Reply

Your email address will not be published. Required fields are marked *