Need to Know (July 2013)

Social media is constantly changing. We know that it can be hard to keep up, so each month we’re going to provide you with a quick round-up of the latest news in the space. We stay on top of all the changes so you don’t have to.

Need to Know


  • Graph Search: Announce this past winter, Facebook’s Graph Search officially began rolling out to users this month. The new search function looks through everything you’ve shared with friends, everything friends have shared with you and all information that is shared publicly on the social platform. Try searching “photos of my friends from 2007” or “restaurants in Boston where my friends have eaten,” to get an idea of how powerful the new tool is.
  • Photo Comments: Facebook also introduced a new “photo comments” feature. Replying to someone’s status and plain text just won’t cut it? Reply with a photo instead. The new option is available for individual users and pages.
  • Facebook Insights: For Page owners, Insights just got a very swanky makeover. It’s slowly rolling out to all Pages, so if you haven’t been upgraded you will be soon. The new look includes more intuitive graphs and deeper data regarding when your followers are online and what types of posts they prefer.


  • Video!: This month, in an effort to compete with Vine, Instagram unveiled a new video-shooting option. Allowing 15-seconds (as compared to Vine’s 6) and classic Instagram filters, the new service has already attracted promotional use, with Ashton Kutcher debuting Facebook movie trailers using the platform.
  • Photo and Video Embedding: A truly mobile-first application, Instagram’s native website leaves a lot to be desired. But, now you can quickly obtain an embed code for your photos and videos, make them easy to share on your website or blog.


  • Sponsored Updates: Like many social platforms, LinkedIn has begun offering sponsored posts for companies. This will allow companies to promote updates to a broader audience, instead of just those users who already follow them.


  • Ad Targeting: This month, Twitter rolled out “Twitter Amplify,” a new ad product that allows media brands and their advertising partners to re-promote their television ads on Twitter. So, expect to see more paid advertisements in your Twitter feed.


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