Need to Know: December 2014

Social media is constantly changing. We know that it can be hard to keep up, so each month we’re going to provide you with a quick round-up of the latest news in the space. We stay on top of all the changes so you don’t have to.


New Publishing Tools: Facebook recently released new publishing tools that provide greater ability to target posts and promote timely content, as well as greater automation. New tools include:

  • Interest Targeting: This option taps into Facebook’s data on user behavior to allow more specific post targeting. Just about anything can be a target, including locations, celebrities and sports teams. A user does not have to have “liked” a specific thing on Facebook for this to work, instead if they’ve clicked on a story on a particular topic, they’ll be targeted.
  • Post End Dates: Now, you can add an end date for when posts should stop receiving promotion in News Feeds. This with encourage the posting of more timely stories. The posts will remain on Facebook, but will not receive promotion after the set end date.
  • Smart Publishing: The tool, which will be available only to a limited group of media outlets before a broader rollout, tracks which stories users are posting to Facebook, and publishes them to the News Feeds of people that have liked that organization’s page.

Search Old Posts: Facebook updated its search algorithm recently to allow search results to include old Facebook posts, making it simpler to find old content.


Growing Users: Instagram announced that it has reached 300 million active users, surpassing Twitter in terms of user base. In addition to the user numbers, Instagram announced that it will be introducing “verified badges” for celebrities and brands. It is also in the process of cutting down on “spammy” accounts.

Photo Captions: You can now (finally) go back and fix typos and errors in your Instagram captions.


Search Your Own Tweets: Twitter updated their search functions, to allow you to search your own tweets. All you have to do is visit and begin by entering the Twitter handle (or handles) you want to search in the “from these accounts fields.” Note that you don’t need to include the @ sign before the user name. From there, you can add additional fields to limit your results.

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