Social media is constantly changing. We know that it can be hard to keep up, so each month we’re going to provide you with a quick round-up of the latest news in the space. We stay on top of all the changes so you don’t have to.
New Promotional Rules: Starting this month Facebook will begin placement limitations on posts that it deems “too promotional.” What crosses that line? According to Facebook, a post has to fit one of three criteria: posts that solely push people to buy a product or install an app, posts that drive people to enter promotions with no real context or posts that reuse the exact content as company advertisements.
Automatically Enhanced Photos: Facebook is also beginning to auto-enhance photos uploaded directly from your mobile device. Now, when you posts an image using the iOS app, it is automatically “enhanced” for clarity, lighting and shadow. What’s more, you won’t have to decide between individual filters, like on Instagram.
Acquisition of Wit.ai and QuickFire Networks: Facebook recently acquired two new companies. The first, Wit.ai, is a speech recognition and natural language processing service. The deal could help the social networking company develop voice features for Messenger and help the Facebook developer community. The second, QuickFire Networks, a video infrastructure startup, is likely part of Facebook’s continued effort to expand and improve the video experience on site.
New Filters Announced: Instagram updated their application, and added five new filters and the ability to rearrange how filters appear within the app. Instagram’s new filters, Crema, Slumber, Ludwig, Aden and Perpetua, will now appear first in the filter tray of the updated app. Users also now have the ability to reorder the app’s filters or hide the ones they don’t use. Scroll to the end of the filter tray to find the new “Manage” setting, which allows you to quickly personalize how and where your favorite filters appear in the Instagram app.
Analytics Now Available on iPhone App: If you use Twitter on your iPhone, you now have access to analytics. Analytics show users how many impressions their tweets get and charts other engagement metrics, as well as retweets and favorites.