Need to Know: May 2015

Social media is constantly changing. We know that it can be hard to keep up, so each month we’re going to provide you with a quick round-up of the latest news in the space. We stay on top of all the changes so you don’t have to.



Facebook Rolls Out ‘Instant Articles’: Facebook has begun to host stories and other types of content from a series of publishers. The company believes native content will make the experience of reading articles on the platform faster, and is rolling out a suite of interactive features that publishers can use within their content.

New Advertising Targets for Big Brands: Facebook and IBM announced that they will put some of their advertising tools and experts together to help big companies more closely personalize their marketing to customers.


Emoji Hashtags Now Available: Instagram just made emoji posted within the app a lot more powerful. The company updated its iOS and Android apps with the ability to add emoji hashtags to posts along with three brand-new filters.


Pinterest is Getting Smarter: Pinterest recently rolled a new feature called the “smart board picker” for iOS and Android on Friday, which predicts which boards users will re-pin an image to. The feature is driven by a “scoring” algorithm that tracks your behavior.


LinkedIn Pays $1.5B for LinkedIn announced its biggest acquisition yet, spending $1.5 billion for online education company The deal adds a new revenue stream to LinkedIn — is reportedly already profitable — as well as a deep slate of web-based learning programs, as the social network looks to provide more utility for users beyond its professional connections.


Google+ Introduces Themed Collections: Google’s social network is adding Pinterest-like collections to its platform. Collections allow Google+ users to group similar posts into topic-based sections, which appear in the new “collections” tab on Google+ profiles.



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