Need to Know: June 2015

Social media is constantly changing. We know that it can be hard to keep up, so each month we’re going to provide you with a quick round-up of the latest news in the space. We stay on top of all the changes so you don’t have to.



Newsfeed Algorithm Changes: Always changing, Facebook recently tweaked the stream of information you get on the service once again — this time to factor in the amount of time you spend looking at a post. Previously, how high or low a post showed up in your News Feed — or if it showed up at all — depended on how much your Facebook friends liked, commented on, or shared it.

Send Mapped Locations: Facebook Messenger rolled out the ability for iOS and Android users to send locations on a map from inside the app.


Buy, Buy, Buy: Instagram is now hoping to squeeze more money out of its users by plying them with new ads meant to entice them into buying products, signing up for websites or installing apps.


Expanded Gender Options: Pinterest expanded gender options that allow users to enter their preferred gender. Desktop and mobile users will now find in their Account Settings a third option in the Gender section: a custom field that lets them enter a preferred gender they most comfortably identity with — even emoji, if that’s the case.

Buyable Pins: Pinterest officially announced Buyable Pins, a button rolling out to iOS later this month — followed by Android and web later this year — that lets users buy products displayed on the social network’s mobile app.

Moving Ads: The social network expanded its ad products by rolling out video ads called Cinematic Pins. Cinematic Pins work similarly to Pinterest’s current ad products, Promoted Pins, in that they’re formatted to blend in with other items in your home feed — except for the fact they’re motion-based.


More Room to Message: You will soon be able to send much longer direct messages on Twitter. The site plans to remove the 140-character limit on its direct messaging feature in July.

Easier to Follow Conversations: Twitter announced changes to how conversations will appear on the social media platform. Recognizing that real-time conversations sparked by a single Tweet can often be hard to follow, Twitter has decided to group related conversations under the original Tweet, and also highlight notable exchanges.




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