Evan Walsh

I Built it at Raveis: Casting a Wider Net

In today’s busy world, it is becoming increasingly difficult to grab someone’s attention. The key to turning heads is having multiple touch points to reach and engage consumers. William Raveis Real Estate does this with a well-thought-out marketing strategy. As the world changes, so does Raveis.

Below are a few key elements that help us stay ahead of the curve:

Integration: Everyone is online, and everyone knows it’s crucial to build a presence online. But that doesn’t mean print is dead. We take a fully-integrated approach when developing our marketing materials. Our marketing department invests in developing campaigns using both print advertising and online channels.

Intention: We know the home search begins online. Home shoppers begin their journey from the convenience of their electronic devices. For this reason, we invest significant time and resources into search engine optimization and marketing (SEO & SEM) for raveis.com. This increases our online presence and improves our search results.

Interaction: We also take social media seriously. Being where people are is Marketing 101, and countless studies show the number of people on social media is only growing. We use several social channels such as Facebook, Twitter, LinkedIn, Google+ and Instagram to engage with customers, learn what they want, and meet their needs.

With the latest technology and resources, we equip our sales associates with the tools they need to service their customers through a variety of devices – be it mobile, tablet or desktop. Our digital footprint has grown significantly since we launched raveis.com in 1995. Raveis.com now has over 10 million visits worldwide and 300,000 unique visitors each month.

Explore raveis.com for more information on the tools we provide!

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