SHELTON, CT, October 19, 2017—Bill Gamelli has been named Executive Vice President of Customer Acquisition and Product Innovation at William Raveis Real Estate, Mortgage & Insurance. A 30-year-veteran of the Shelton, Connecticut-based company, he previously served as interim Chief Operating Officer since January, 2015.
In his new roles, Gamelli will focus on generating leads for the company’s more than 4,000 agents through e-commerce, call centers and relocation networks, and developing and integrating new technology tools into the company’s existing Raveis365 platform, in order to serve both agents and Raveis customers.
At the same time, Jason Wilson, Vice President, Regional Director of Operations and Affiliate Companies, will become Vice President, User Experience, Career Development and Affiliate Companies, charged with revamping the company’s education program and gathering feedback directly from agents on new technology and services.
By dedicating new departments under key senior executives, Raveis is signaling its next bold move in employing cutting-edge technology to challenge online real estate ventures, such as Zillow, Trulia and Realtor.com, in the war for real estate listings and buyers. Delivering leads is crucial not only in supporting a company’s existing agents but in attracting new, top agents.
“Bill has critical experience sitting in the cross-roads where tech meets market viability,” said Ryan Raveis, co-president of William Raveis, Inc. “He has also been critical to the implementation of many technologies we have rolled out. His focus on this area will assure that William Raveis continues its role as an innovator in product development and in providing value to our agents in the form of buyer and seller leads.”
The ability to deliver quality leads to real estate agents is viewed as a significant advantage over online inquiries, which rarely generate leads that materialize. Two focal points of Gamelli’s energies will be Raveis call centers, where the company has built a hybrid model around both in-bound and out-bound calls, and the application of predictive analytics and scoring to target customers most likely to buy or sell a home.
“This is about more than delivering leads for our agents,” Gamelli notes. “It’s about helping them build their business, and giving them the products and tools to better manage their business so that they’re able to spend less time at their desks and more time in front of potential buyers and sellers.”
Training will be critical to the success of the new initiatives, as it has been for the company since its founding in 1972. “I have seen a lot of great real estate technology that has stayed on the shelf because the agents were not trained effectively,” says Wilson, who is also a real estate coach/trainer and a motivational speaker. “Our goal at William Raveis is to have the most innovative tools and the best adoption rate in the industry.”
William Raveis Real Estate, Mortgage & Insurance is the No. 1 family-owned real estate company in the Northeast and the No. 8 real estate company in the country, with 4,000 agents in 130 offices, including branches in Mid-town Manhattan and Naples, Florida. Last year, William Raveis Real Estate closed over $9 billion in sales and over $10 billion in mortgage transactions.
For more information on Raveis products and services, visit www.raveis.com.