Tag Archives: brand

Are 30 Seconds Worth $4M?

Advertising during the Super Bowl is no small expense: $4 million for 30 seconds of air time, to be exact. That doesn’t even account for the cost associated with creating the advertisement. $4 million just to get on the air. So, after seeing the commercials on Sunday, was it money well spent, or would the brands have been better off spending their cash elsewhere? Read below for my analysis of who came out ahead.

Continue reading