William Raveis Real Estate has a long history of coaching and training its 4,100 managers and agents, and this year, the family-owned brokerage is growing its strong foundation by partnering with Tom Ferry, the #1 real estate educator in the country. A best-selling author and sought-after speaker, Ferry leads the real estate industry’s leading coaching and training company, as recognized by Swanepoel Power 200. This fall and over the next 18 months, Tom Ferry and his talented team of real estate coaches are conducting in-person training sessions for agents and managers in several locations, including Hartford, Trumbull, Fairfield, Danbury, Conn., as well as larger venues like Mohegan Sun and Fenway Park, the home of the Boston Red Sox. (Raveis is the official real estate partner of the Red Sox).
“Tom is truly the Muhammad Ali of real estate training,” says Ryan Raveis, co-president of William Raveis Real Estate. “He’s edgy and his advice truly packs a punch. His brand is well-known and well-respected in the industry, and we are fortunate to reap the benefits of his global insight and experience.”
During these sessions, Raveis managers and sales associates are being coached on a range of business-building topics including prospecting, multi-channel geo-marketing, open houses, expired listings and relationship building. This week, Tom Ferry’s master trainer Jeff Mays will lead specialized coaching sessions at Fenway Park and in Danbury, Conn., focusing on business plans and taking agents’ businesses to the next level. “The realization of your plan is worth more than any single transaction,” advises Ferry. “Refuse to let your business interfere with your plan — trust the process.”
When CEO William Raveis founded the family-owned company nearly 45 years ago, he was the first real estate entrepreneur to identify the agents as their primary customers, understanding that nurturing talent and empowering their agents with the best resources and services to take their business to the next level is imperative for success. This motto is the North Star that has guided him as his company has grown and expanded from a single office in Fairfield to 135 offices in nine states.
From investing in new resources and services, like state-of-the-art technology, tools and marketing, like Raveis365, to providing top-tier coaching and training to empower their 4,100 agents to help them succeed in real estate. Every year, Raveis has welcomed the most progressive real estate coaches in the industry, including Jared James, Mike Staver and now Tom Ferry, to offer fresh perspectives and new opportunities for success.
Last year, WRRE launched the William Raveis Certified Mentor and Coach program, the first-ever, company-wide, certified training program for managers. Historically at the forefront of innovation and nurturing talent, WRRE provided this one-of-a-kind, in-house course to all managers so they can expertly guide the company’s agents and staff achieve their goals and building outstanding businesses. Real estate agents traditionally go outside their companies for training, but thanks to this first-in-the-nation program, WRRE’s certified managers are equipped to coach and mentor agents internally instead.
“We are a company devoted to creating exceptional services to our customers, who are our agents,” said William Raveis. “The need for authentic, meaningful collaboration and relationships has never been more important than it is today. Our company’s leaders are the epicenter of how those relationships are built. We are committed to providing the training and resources necessary to build sustainable and productive relationships among agents, staff and leadership.”