Virtual Business, The New Norm

In the last five years, creating a virtual presence for your business has been the leading direction of marketing in real estate. Email drip-campaigns and blasts, social media retargeting, creative advertising and so much more. Now, during COVID-19, those that chose to transform their real estate careers and attract a larger audience online are benefiting from the previous familiarity with this type of marketing and virtually thriving during this strange time. It’s not too late to take control of your business during these unprecedented times, and to show you, here are a few examples from our agents who are making lemonade out of lemons!

To start, use your virtual platforms for prospecting like Stephanie Rothenberg, from William Raveis New York City. She’s been reaching out to her followers on Instagram stories, encouraging engagement with polls and questions. She used her platform to promote a Zoom call in which she discussed the real estate market boom we are currently experiencing.

Stephanie Rothenberg of NYC

Power team April + Kelly from New Canaan, Connecticut sent an open invitation to their followers for a Virtual Coffee to discuss the CT and Hamptons real estate market. Their dynamic graphic marketing will definitely catch the attention of any potential buyers.

April + Kelly, broker team in New Canaan, CT

Deborah Lucci’s team in Andover, Massachusetts has seen great success with her Virtual Open Houses, some with hundreds of attendees! She’s been promoting them on Instagram for viewership on YouTube and even a webinar specifically catered to sellers questions in a time like this.

Deb Lucci and her team hosted a digital open house

Peggy Sue Garrity of Naples, Florida cast a wide net with her virtual open house tours live on IGTV. Even if you missed the initial broadcast, you can still find her tours on her Instagram page.

Peggy Sue Garrity on IGTV in Naples, Florida

Buyers and sellers are still apprehensive about the safety of home sales during COVID-19, so it’s important to communicate your expert knowledge!  Boston, Massachusetts brokers Elizabeth Crowley and Jonathon Curley held a Virtual Seminar with William Raveis Mortgage Broker, Clifford Slater specifically for first-time home buyers. It covered all the things buyers would need to know about the home buying process and mortgage pre-approval in a climate like today.

First-time buyers seminar promo

Another William Raveis virtual collaboration came in the form of a Zoom broadcast with Francine Silberman, Mortgage Broker, and Marina Kolmer, an agent, both from Westchester County where they discussed the current market conditions for their viewers.

Francine and Marina on Zoom together

Kristen Gaughan, an agent in Nantucket and Boston, Massachusetts, has an amazing virtual newsletter here, where she discusses buying a home this spring, stay-at-home orders and social distancing guidelines that don’t have to dash your dreams. Thanks to technology, buying a home can be done (mostly) from the comfort of your couch. For more from her, click here.

An extremely informative newsletter from Kristen Gaughan.

Dolores Person, from Newburyport, Massachusetts had a great virtual tour that was picked up by HGTV, where she added that she was also hosting a virtual open house that weekend. Great work, Dolores!

Dolores Person


For William Raveis agents, we have incentivized virtual business by running a contest through the end of May, so there’s still time! For the chance to win the below prizes, host a virtual open house, a virtual listing presentation, or a virtual home buyer or home seller informative webinar!

Templates are available on Raveis365, our completely unique virtual platform for every document or source you’d need to run your business and on Deluxe. Every office will have a first, second and third place winner!

Take control of your business during COVID-19 by using our virtual tools, like the agents shown here, and you’ll feel more energized and motivated to continue doing the best job you can.

(Visited 615 times, 1 visits today)