Success with Raveis Refresh

In May 2020, we launched Raveis Refresh, a full-service, pre-listing concierge program offering seamless solutions – with no out-of-pocket expenses for the homeowner. For sellers, this program is a win-win solution for home preparation – from impactful renovations and cosmetic upgrades to professional staging and design — to make their homes more appealing to buyers and stand out versus other competitive offerings in the marketplace. The ultimate goal is for the home to sell faster and for top dollar.

When a seller decides to sell their home, they trust a realtor to make sure the home is ready for market. Your home speaks to you, but we have to think about what it is saying to the potential buyer. Our homes are personal, yet some of the time, how we live in our homes isn’t always the best way to present and sell them. Our homes represent who we are; they are life-sized memory books of our travels, and they trumpet our likes, our dislikes and our beliefs. They showcase our belongings, the pieces we have accumulated over time that speak to us. The goal of preparing for market is to make the home speak to everyone else, in a compelling and positive way. This involves neutralizing the home and portraying a lifestyle that buyers want to have. It is so important to make sure the home presents itself to a large pool of buyers. First impressions count!

Kathryn Lee, a successful agent with William Raveis in Sudbury, Massachusetts, had a wonderful success story with using Raveis Refresh for her seller’s home. “The launch of Raveis Refresh came out at a perfect timing with my listing of 32 Demarco Sudbury, MA. From the moment I toured the home I knew the positives of the location, coupled with the overall square footage, was going to be desirable to many buyers, but the house really needed a refresh to show off the full potential,” said Kathryn.

A sample room from 32 DeMarco Road in Sudbury, MA before Raveis Refresh, and after.

“The needed list of improvements to be done, coupled with the need to get on the market ASAP, was a real challenge,” continued Kathryn. “I connected with our Raveis Refresh concierge and the process immediately began. They were amazing and it all went seamlessly. Floors, painting, landscaping, handy work, cleaners, electrician, and even junk removal. Raveis Refresh gave wonderful recommendations of professional and quality vendors. The house truly shined and was ready for market in three weeks.”

Kathryn went on to launch the house on the market and have more than 15 showings in the first weekend alone with a very busy, but socially distanced, open house. She had many qualified buyers approach the home with serious interest and ended up with a great accepted offer. “The relationship William Raveis has with Refresh takes the stress out for a seller,” Kathryn said. “The seller did invest into the home but the seller’s return was over $100,000. This is a true success story and this shows the importance of when putting your home on the market, it is important to show it in the best light.”

We’re so happy to provide our agents the best tools and products to execute real estate deals faster and easier. Scroll below to see more before and after photos of Kathryn’s listings.

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