Inman, Scaling Your Business? Where You Spend Time Determines Your Success

How to ensure you start or join a team for the right reasons, with the right structure

by Chris Raveis

 

Chris Raveis

In his book The Outliers, author Malcolm Gladwell notes that it requires at least 10,000 hours of focused work for one person to achieve expertise in a certain area. That makes me reflect on how we built this company because expertise is at the heart of what we do. This journey began with my dad, Bill Raveis, who spent every day in the field. And now my brother Ryan and I, the co-presidents of WRRE, have spent tens of thousands of hours in the field, in the branches, to continue this legacy of proactive engagement. Together, we have built this company to where it is today: a $16 billion, family-owned brokerage with 134 offices in eight states.

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I believe time in the field is the number one most important factor for a successful brokerage, from the top down. That’s how you build culture and establish relationships. After COVID, it’s especially important for us to find ways to be together, talking with our agents, our managers, and our staff, gathering perspectives, experiences, and data.

That data includes new market trends, consumer needs, agent goals, and competitive threats. That’s how we build expertise. We apply the same deep focus to our technology platforms, marketing efforts, and mortgage and insurance businesses.

2. React quickly to market trends and competitive factors. Because we are independent, we can nimbly pivot to react. That 10,000+ hours in the field means we spot trends and implement responses to any threats that might affect business. Quick reaction time. That prevents any loss of momentum in a company that focuses on tremendous growth year after year.

3. Become an expert on how successful agents think and operate. It’s not a one-size-fits-all model. We deliberately accumulate real, practical data that enables our organization to effectively help agents grow, from top down.

As a family brand, we show care and compassion in life and in business. And we’re always learning from our time in the field. That informs new tactics, technology, and training programs. We’re not focused on shareholder interest: we’re focused on our agents.

Learn more about joining William Raveis Real Estate, Mortgage & Insurance.

This article was published on Inman on June 28, 2021.
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