Inman, This is the Silver Bullet to Win a Bidding War

See how William Raveis arms agents with skills, training, and a powerful new cash buyer program

By Inman Content Studio

By now, every agent in the industry that is doing any business has been in a situation with multiple bids. Buyer’s agents in particular have their work cut out for them, coaching their clients and creating competitive offers.

However, the buyer’s agents at William Raveis Real Estate are uniquely positioned to win more and more of these bidding wars for their clients. We wanted to learn more so we sat down with Ryan Raveis, co-president of William Raveis Inc., the parent company of William Raveis Real Estate, William Raveis Mortgage, and William Raveis Insurance.

Ryan, well before inventory slowed and competition became incredibly fierce, agents at William Raveis were well-positioned at the negotiation table. What systems did you already have in place to help them?
Extensive training and coaching are already baked into the DNA of William Raveis Real Estate. We have an internal Career Development department and each office manager is a certified Strategic Growth Manager and coach. And we bring in world-renowned coaches like Tom Ferry and Mike Staver to help us make sure that our agents are the best trained and best armed when it comes to helping our clients.

We also host regular networking events to stay sharp and exchange ideas.

Describe the approach or philosophy your agents follow when it comes to negotiation.
We believe each negotiation is unique. And the buyer agent’s job is to understand the desires of the seller. Many times, price is not the top factor the seller is looking at. Sometimes it’s inspections or appraisals. Sometimes it’s the timeline, or speed-to-close. So we make sure our agents have the right levers and resources to position their clients with the strongest offer that best reflects what the seller wants.

And that’s why we developed the brand new Raveis CashBid and Raveis CashBid Plus programs.

How do the Raveis CashBid programs work and how do they differ from other iBuyer programs?
These programs represent two ways that William Raveis Real Estate empowers our agents to deliver the strongest offer in this uber-competitive housing market.

All of our agents are incredibly busy. So it’s our job to help them lift their eyes up for just a second in between deals to recognize that these tools are at their disposal. These are high-performing agents, and they know they need to continually reinvest in their learning and development to stay at the top of their game.

This article was published on Inman on July 26, 2021.

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